Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.7CTE
Summary Introduction
To discuss: The various environmental threats posted to global marketers and how the affected companies reacting to it and the recommendation for these companies to address the threat.
Introduction:
Environmental threats are as follows:
- Regulatory threats
- Economic threats
- Cultural threats
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Explain environmentalism and consumerism. How are they linked to marketingstrategies? Provide examples of how brands (both products and services) have adjusted theirmarketing strategies during the global COVID-19 pandemic to address both theories.
Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?
Is it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Chapter 15 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Discuss an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior dealt with? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat is sustainable marketing? Explain how the sustainablemarketing concept differs from the marketing concept and the societal marketing concept. (AACSB: Written and Oral Communication)arrow_forwardAIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.arrow_forward
- i. Businesses are influenced by various forces that exist within the external business environment. Given knowledge of the Remote External environment, conduct a detailed PESTLE analysis of a named Ghanaian company; clearly identifying its Opportunities and threats. For each segment, demonstrate how you scanned, monitored, forecasted and assessed that segment towards identifying the opportunities and threats exposed to your identified organization. ii. With reference to the COVID-19 pandemic, describe how the strategic position (SWOT) of the named company in (i) above has been affected. iii. Describe any two (2) innovative strategies that the company would employ to appropriately respond to the repercussions of the pandemic.arrow_forwardWhich of the four categories of business markets is Apple Pay best suited for, and why?arrow_forwardIdentify the marketing problem identifiedarrow_forward
- 4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of. (You must provide a thorough description.)arrow_forwardFind an example of cause marketing from your country or region. Present a case study of a cause-related marketing campaign to your class. (AACSB: Written and Oral Communication; Information Technology)arrow_forwardWhich generic strategy Airbnb is adopting? Why does Airbnb take this strategy based on your analysis?arrow_forward
- Regarding Imprelis product, How should DuPont address their customer’s fears and minimize the impact of the crisis for everyone concerned such as the emerging power of stakeholder controlled social-media; the anticipation of opposition from different stakeholders; the economic costs involved; and the potential damage to image and viability of the corporation?arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forwardQuestions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
