Strategic planning: It denotes a process that helps managers in identifying anticipated outcomes as well as formulates plans for achieving objectives. It uses the capabilities and resources that are available. The changing nature of organization and surroundings should be considered. It offers a framework and a direction that is clearly defined for guiding decision making at every levels. It ensures most effective usage by focusing resources based on priorities. It enables organization to be proactive and yield advantage from opportunities as well as trends. It enables all units to work organized towards common goal. It provides measures to evaluate performances. It advances communication among the organization.

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Chapter 11, Problem 1RQ

Program Plan Intro

Strategic planning:

It denotes a process that helps managers in identifying anticipated outcomes as well as formulates plans for achieving objectives.

It uses the capabilities and resources that are available.

The changing nature of organization and surroundings should be considered.

It offers a framework and a direction that is clearly defined for guiding decision making at every levels.

It ensures most effective usage by focusing resources based on priorities.

It enables organization to be proactive and yield advantage from opportunities as well as trends.

It enables all units to work organized towards common goal.

It provides measures to evaluate performances.

It advances communication among the organization.

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