Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 11, Problem 4DQ
Program Plan Intro

SWOT Matrix:

The internal assessment and external environment are been analyzed and frequently summarized into “Strengths, Weaknesses, Opportunities, Threats (SWOT)” matrix.

Usage of SWOT Matrix:

  • The SWOT matrix denotes a simple way to illustrate the following points:
    • What company is doing well?
    • Where it could improve?
    • What are available opportunities?
    • What environmental factors are threats to organization?
  • The internal assessment identifies most of strengths and weaknesses.
  • The analysis of external environment uncovers most of threats and opportunities.

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