Chapter 11, Problem 2CTQ2

Program Plan Intro

Strategic planning:

• It denotes a process that would help managers identify desired outcomes as well as formulate plans for achieving objectives.
• It uses the available capabilities and resources.
• The changing nature of organization and surroundings should be considered.
• It provides a framework and a direction that is clearly defined for guiding decision making at every levels.
• It ensures most effective usage by focusing resources based on priorities.
• It allows organization to be proactive as well as take advantage of opportunities as well as trends.
• It enables all units to work together towards common goal.
• It provides measures to evaluate performances.
• It improves communication among the organization.