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A: Option B. has common needs is the correct option.
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A: A small but attractive market segment that is targeted by a company is called niche market.
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A: The above statement is true.
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- Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publicsCan You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.
- What is the root cause of market segmentation? a. Manufacturer's choice of product. b. Economic crisis in the country. c. Varied and complex buyer behavior. d. Product prices and competition.What is the best strategy for crossing the “chasm”? a. Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product. b. Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further. c. Focus limited resources on winning over a single, primary market, and then move on to capture larger markets. d. Seek to make the product or service on offer as similar as possible to current market-leading products.According to the five step model of the marketing process, which of the following is the final step in creating value for customers? O a. Building profitable relationship and creating customer delight O b. Constructing an integrated marketing program that delivers superior value O c. Understanding the marketplace and customer needs O d. Capturing value from customers to create profit and customer equity When the company focuses on constantly improving the product, this is an example of O a. integrated marketing program O b. market offering O c. marketing myopia O d. product concept Swatch watch, chocolate and fitness equipment are. O a. Service O b. Needs o c. Myopia Od. Wants
- the term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities d) a philiosophy that stresses customer satisfaction e) planning sales campaignsAddressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward Select one: a. those customers at the base of Maslow's pyramid. b. resource management c. potential buyers d. customers with abandonment issues e. distribution needsWhich one of the following statement is correct? A. Marketing includes selling B. Marketing not including in business C. Selling and Marketing are same D. Selling includes Marketing