Answered: A generic business strategy is a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A generic business strategy is a strategy that

Multiple Choice

a. can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.

b. states the organization’s function in society, often identifying its customers, markets, products, and technologies.

c. helps a firm search for growth opportunities from among current and new markets as well as current and new products.

d. seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

e. describes an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

Definition Definition Degree to which financial markets incorporate all available information into the prices of assets. In a more efficient market, the prices reflect the available information more than that in a weak efficient market. It is difficult for investors to outperform the market in a strong efficient market. This is because all the available information is already discounted in the asset's price. However, in a weak-form efficiency, the market does not reflect all information in the asset's price. As a result, it becomes easier to generate better returns in a weak form or an inefficient market.

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