Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
13
The marketing concept emphasizes
A. creative approaches to advertising and selling.
B focusing on the engineering aspects of product design and production.
C implementing the highest levels of technology the firm can support.
D realizing short-run profits by aggressively selling what the firm can produce
E company-wide consumer orientation with the objective of long-run success.
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