Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The company will choose an undifferentiated targeting strategy because _______.
a.
there are many differences in the characteristics of the consumers of the product
b.
there are no differences in the characteristics of the consumers of the product
c.
the level of competition in the market is high
d.
the market is a niche
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