Personal selling might not be appropriate when... Select one: a. The decision making process is long and complicated b. The market has a few large customers c. The product is unique and difficult to understand

Personal selling might not be appropriate when... Select one: a. The decision making process is long and complicated b. The market has a few large customers c. The product is unique and difficult to understand

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

**Personal Selling Considerations**

Personal selling might not be appropriate when...

**Select one:**
a) The decision-making process is long and complicated
b) The market has a few large customers
c) The product is unique and difficult to understand
d) The product is simple and inexpensive
e) There are many customers in a fairly limited area

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