Which of the following is NOT a type of retail store? O Chain stores O Convenience stores Specialty stores Mass merchandiser

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give typed answer all three with explanation

 

O True
Which of the following is NOT a type of retail store?
False
O Chain stores
O Convenience stores
Before the emergence of strong retailers, manufacturers traditionally had more power in supply chains based on the power of the
brands they had built.
Specialty stores
O Mass merchandiser
What is a product made up of?
Augmented product
Core product
All choices are correct
Actual product
Transcribed Image Text:O True Which of the following is NOT a type of retail store? False O Chain stores O Convenience stores Before the emergence of strong retailers, manufacturers traditionally had more power in supply chains based on the power of the brands they had built. Specialty stores O Mass merchandiser What is a product made up of? Augmented product Core product All choices are correct Actual product
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