Answered: . What product did you buy? • What…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Think about a $250 or greater purchase you've made (can't be textbooks or tuition). Answer the following questions using complete sentences (no one word or single phrase answers.) Example: The product I purchased was a Corvette. I thought I needed a Corvette because.....etc. Be sure to answer each question thoroughly to demonstrate that you understand the stages of the purchase process and related influences. Upload your answer in a Word doc. using 12 pt. Times New Roman or Arial fonts. It is expected that you answer the questions in a comprehensive manner and sufficiently explain yourself on one double-spaced page to show your understanding of the concepts. You must also properly record any sources you used to complete this assignment with in-text citations and a reference list. Lastly, be sure to use the CFK coversheet and template for all assignments in this class. • What product did you buy? • What prompted you to believe you needed the product? • How did you initially research the product? • Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you? . What thoughts went through your head when deciding what alternatives to research-or whether to research at all? • What were some of your purchase criteria? What did you base your evaluation on? • What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior? • What do you know about the brand? • How satisfied were you with the purchase? Would you make the same purchase again? Why or why not? . Would you post a review about the product? Where would you post it?

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