It focuses on easing the overall marketing process to make it more effective and efficient. a. Service automation O b. All of the above c. Salesforce automation O d. Marketing automation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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It focuses on easing the
overall marketing process to
make it more effective and
efficient.
O a. Service automation
O b. All of the above
O c. Salesforce automation
O d. Marketing automation
Transcribed Image Text:It focuses on easing the overall marketing process to make it more effective and efficient. O a. Service automation O b. All of the above O c. Salesforce automation O d. Marketing automation
IST STATEMENT: Sales
management interfaces with
the distribution channels.2ND
STATEMENT: Sales
management provide critical
inputs for the key marketing
decisions like budgeting,
quotas and territory
management.
O a. Ist statement is TRUE,
2nd statement is TRUE
O b. Ist statement is FALSE,
2nd statement is FALSE
O c. Ist statement is TRUE,
2nd statement is FALSE
O d. Ist statement is FALSE,
2nd statement is TRUE
Transcribed Image Text:IST STATEMENT: Sales management interfaces with the distribution channels.2ND STATEMENT: Sales management provide critical inputs for the key marketing decisions like budgeting, quotas and territory management. O a. Ist statement is TRUE, 2nd statement is TRUE O b. Ist statement is FALSE, 2nd statement is FALSE O c. Ist statement is TRUE, 2nd statement is FALSE O d. Ist statement is FALSE, 2nd statement is TRUE
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