It pertains to the systematic sourcing, filing, receiving and posting and analysis of qualitative and quantitative data about problems relating to marketing products and services. Group of answer choices a. marketing action plan b. market segmentation c. marketing plan d. marketing research

It pertains to the systematic sourcing, filing, receiving and posting and analysis of qualitative and quantitative data about problems relating to marketing products and services. Group of answer choices a. marketing action plan b. market segmentation c. marketing plan d. marketing research

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

Question

It pertains to the systematic sourcing, filing, receiving and posting and analysis of qualitative and quantitative data about problems relating to marketing products and services.

Group of answer choices

a. marketing action plan

b. market segmentation

c. marketing plan

d. marketing research

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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