Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research to determine whether the product should be continued. You must write a report about the marketing research process and your findings. Your report should include:
Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age
bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other
beer products have continued to perform well. Your task is to conduct
determine whether the product should be continued.
You must write a report about the marketing research process and your findings.
Your report should include:
1. A definition of the problem and one research objective
2. A descriptive research survey approach. This includes
a. Objectives of the survey ( define at most three objectives)
b. Details about the Survey approach
c. A questionnaire (with at least 10 questions) that links to the research objective
d. How the survey was administered (be specific regarding the amount of workers
involved, the place/s and time/s)
2. An analysis of the data presented graphically (use fictitious/self created data)
3. A presentation of the findings and conclusion
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 4 images
