Market research experts understand that a sizable sample will be more accurate than a small one, but use consumers’ bias to advantage of their clients: Four out of five dentists surveyed recommended sugarless gum for their patients who chew gum.” without mention of the exact number of dentists involved in the survey, the results of the survey are meaningless, if only five or ten dentists were surveyed, the size of the sample size would not be generalizable to the overall population of dentists. This paragraph implies:

The research process can be understood as the procedure of identifying a problem, collecting…

Answered: Market research experts understand that…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Market research experts understand that a sizable sample will be more accurate than a small one, but use consumers’ bias to advantage of their clients: Four out of five dentists surveyed recommended sugarless gum for their patients who chew gum.” without mention of the exact number of dentists involved in the survey, the results of the survey are meaningless, if only five or ten dentists were surveyed, the size of the sample size would not be generalizable to the overall population of dentists. This paragraph implies:

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