Conduct an interview with someone who matches the segmentation basis of your target market for the market research project. - What questions did you ask? what was their response? analyze - why did you ask those questions? how did you choose how to word/frame the questions? - how did was the interview conducted (email, phone, etc) - analyze the interview in the context of the info you learned and how it helps with your market research project. If it does not, explain why not.
Conduct an interview with someone who matches the segmentation basis of your target market for the market research project. - What questions did you ask? what was their response? analyze - why did you ask those questions? how did you choose how to word/frame the questions? - how did was the interview conducted (email, phone, etc) - analyze the interview in the context of the info you learned and how it helps with your market research project. If it does not, explain why not.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Conduct an interview with someone who matches the segmentation
basis of your target market for the market research project.
- What questions did you ask? what was their response? analyze
- why did you ask those questions? how did you choose how to
word/frame the questions?
- how did was the interview conducted (email, phone, etc)
- analyze the interview in the context of the info you learned and how it
helps with your market research project. If it does not, explain why not.
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