You work in the market research department of a consumar packed goods company which is looking to launch a new energy drink to college students. The marketing team has asked you to conduct resaerch to determine the size of the market, dtermine feasibility of launching the product and present a final recommendation.

You work in the market research department of a consumar packed goods company which is looking to launch a new energy drink to college students. The marketing team has asked you to conduct resaerch to determine the size of the market, dtermine feasibility of launching the product and present a final recommendation.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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