What criteria would you use for new chocolate products in the trial stage to attract customers? a. Provide more information about the chocolate b. Build new displays for the products in stores c. Use aggressive television advertising d. Provide free samples of the chocolate in grocery stores Clear my choice

What criteria would you use for new chocolate products in the trial stage to attract customers? a. Provide more information about the chocolate b. Build new displays for the products in stores c. Use aggressive television advertising d. Provide free samples of the chocolate in grocery stores Clear my choice

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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