Sally is interested in fashion and wants to set up a shop. Her fashion items could have wide appeal as they are based on a growing trend. Explain to Sally how she could focus her shop by considering the concepts of targeting and positioning. (300 words)

Sally is interested in fashion and wants to set up a shop. Her fashion items could have wide appeal as they are based on a growing trend. Explain to Sally how she could focus her shop by considering the concepts of targeting and positioning. (300 words)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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