The first stage of the consumer decision process is ________. Select one: a. Alternative evaluation b. Problem recognition c. Postpurchase behaviour d. Information search
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- Under situation analysis on Marketing statistics and competitor analysis Of DMRi?stion 20 There are five stages in the consumer purchase decision process. Immediately following the information search stage is rrect points out D0 ag question Select one: a. problem recognition. b. preference development. C. alternative evaluation. d. opportunity testing. e. purchase decision. Your answer is incorrect.Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.
- 1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With ExplanationWhich test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions testAdopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.
- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?Contrast the traditional Porsche customer decision process tothe decision process for a Cayenne or Panamera customer.Explaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the reference
- Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvemCONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives4. Purchase Decision5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)