A family has chosen to spend the afternoon at the movies.  Which of the following is likely to most influence their decision regarding which movie to see? A) television commercials aired during the nightly news B) recommendations from friends C) the preferences of the children of the family D) recent newspaper print advertising E) point of sale promotions at the theatre

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.