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A: The correct option is option d. copy the activities of the competitors.
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- Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?According to the five step model of the marketing process, which of the following is the final step in creating value for customers? O a. Building profitable relationship and creating customer delight O b. Constructing an integrated marketing program that delivers superior value O c. Understanding the marketplace and customer needs O d. Capturing value from customers to create profit and customer equity When the company focuses on constantly improving the product, this is an example of O a. integrated marketing program O b. market offering O c. marketing myopia O d. product concept Swatch watch, chocolate and fitness equipment are. O a. Service O b. Needs o c. Myopia Od. Wants
- Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional themeUnder this part, the Unique value proposition of the marketing program must be stated. Which is it? A. Promotion Strategy B. Distribution strategy C. Pricing strategy D. Product Service strategyIn more than 10 sentences, what is marketing and what is its primary goal?
- the term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities d) a philiosophy that stresses customer satisfaction e) planning sales campaignsYou are consultant to a major brand of soft drink. Outline to the company how the internet should be used as part of the overall marketing effort, and what steps need to be taken by the company to update their online image. Outline the architecture of any web sites that will need to be produced. course: Electronic commerceAddressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward Select one: a. those customers at the base of Maslow's pyramid. b. resource management c. potential buyers d. customers with abandonment issues e. distribution needs
- A company’s marketing mix consists of the following elements: a. Price, product, promotion and people b. Product, price, process and people c. Promotion, price, production and people d. Product, promotion, place and priceThe Overall company-wide program for selecting a particular target market and then satisfying consumers in that market through careful blending of the elements of the marketing mix is known as a strategic window B corporate strategy. C marketing strategy D targeting strategy E strategic planningHermione just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Hermione's survey are while the distraction caused by the larger, more colorful ad on the same page could be characterized as the receiver; the marketing channel a. b. encoding; noise c. feedback; the coding process d. the marketing channel; decoding e. feedback; noise Clear my…