Week 9 Pricing Strategy Tutorial Question 1) Marketers sometimes offer discounts to their customers as a reward. Describe briefly at least 4 types of discounts. Question 2) You have decided to produce a new product -freeze dried curry dishes via word of mouth and internet a)Discuss the methods you could use in order to set the initial price of the product b)Describe the suitable pricing strategy that you can pursue for the product c) if the unit cost of the packed curry dish is $3 and you want a desired return of 20%, what would be the selling price? d) if the fixed cost for the packed curry dish is $21000, the price is set at $3 and the variable cost is $1.50, what would be the breakeven?
Week 9 Pricing Strategy Tutorial Question 1) Marketers sometimes offer discounts to their customers as a reward. Describe briefly at least 4 types of discounts. Question 2) You have decided to produce a new product -freeze dried curry dishes via word of mouth and internet a)Discuss the methods you could use in order to set the initial price of the product b)Describe the suitable pricing strategy that you can pursue for the product c) if the unit cost of the packed curry dish is $3 and you want a desired return of 20%, what would be the selling price? d) if the fixed cost for the packed curry dish is $21000, the price is set at $3 and the variable cost is $1.50, what would be the breakeven?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Week 9 Pricing Strategy Tutorial
Question 1)
Marketers sometimes offer discounts to their customers as a reward. Describe briefly at least 4 types of discounts.
Question 2)
You have decided to produce a new product -freeze dried curry dishes via word of mouth and internet
a)Discuss the methods you could use in order to set the initial price of the product b)Describe the suitable pricing strategy that you can pursue for the product
c) if the unit cost of the packed curry dish is $3 and you want a desired return of 20%, what would be the selling price?
d) if the fixed cost for the packed curry dish is $21000, the price is set at $3 and the variable cost is $1.50, what would be the breakeven?
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