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Question 1) True or false  A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False

Question 1) True or false  A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1) True or false 

A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False

B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False

C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False

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