Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:18Tny ana deecribe the factors to consider when setting prices and nev
product pricing and its general pricing approaches (ABM_PM11-ilae-17)
Discuss the structure of distribution channels, Ite functions, and the nature of
supply chain management (ABM_PM11-Hla-e-18)
Define and Identify relevant promotlonal tools, namely, advertising, sales
promotion, personal selling, public relations, and direct marketing to create
awareness and persuade the target market to buy the product or patronize the
service (ABM_PM11-lla-e-19)
What I Know
Pretest for thls Chapter
Directions: From the pool words Inside the box, choose the appropriate term for
each description below.
Promotion
packaging
goodwll
Undifferantiated goods
solution
product
advertiaing
madium
target return prielng
communication
boost
labeling
publicity
thred
sold
1. The
2. The
Is the first element in the marketing mix.
serves to contain and protect, and, sometimes, identify
and promote the product.
3.
packaging, or on the product itself.
is the display of information about a product on its container,
3
Transcribed Image Text:Direrti ne:
4. Mark-up pricing is a pricing strategy that allows the seller a
markup every-time the product is
5.
certain portion of his/her Investment every year.
Is a method that allows a product manufacturer to recover a
Is de fined as any pald and public presentation of products,
6.
services, or ideas, as by an identified sponsor through a
7. Public relations is creating and maintaining
organization's various publics (customers, employees, Investors, suppliers,
etc.) through
8. Publicity is a
professionals intended to create a favorable public image for a cllent.
9. Personal selling occurs when an individual salesperson sells a product,
service, or
10.
that are intended to
of an
and other non-pald forms of communication.
written and produced by public relations
to a cllent.
are activities or a series of activities, usually short-term,
the sales of a product or services.
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