question 1 A product has life cycle is an important tool for marketers,management and designer alike .it can be broken into four(4) individuals stages of a products life and offer guidance in developing company strategies. a)by distinguishing each characteristics of stages of a product life cycle ,explain how markets use this tool to promote their product in the marketplace b)suggest marketing strategies for the newly introduced robot cleaner,based on the product life cycle concept

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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question 1

A product has life cycle is an important tool for marketers,management and designer alike .it can be broken into four(4) individuals stages of a products life and offer guidance in developing company strategies.

a)by distinguishing each characteristics of stages of a product life cycle ,explain how markets use this tool to promote their product in the marketplace

b)suggest marketing strategies for the newly introduced robot cleaner,based on the product life cycle concept

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A product life cycle can be defined as the lifespan of any product. It is a process in which the product is developed in the beginning and ends when it vanishes from the market. The product life cycle is a crucial technique because it helps marketers to know the product better.

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