Question 1
a)Compare and contrast supermarkets and convenience shops by naming several characteristics of each store in your answer.
b)When a firm markets several different products under the same brand name, it is using a family brand.
i. Give two specific South African examples of firms using a family branding strategy.
ii. What is an advantage of using this strategy?
iii. Under what conditions would this strategy fail?
c)The product life cycle concept provides a means for marketing managers to trace the stages of a product’s market acceptance and growth from its introduction right through to its decline.
i. Discuss two typical characteristics of each stage of the product life cycle
ii. In which stage of the product life cycle would you place the product category personal computers? Motivate your answer
d)
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