(a) Pearl Continental (PC) an upscale hotels chain operating in Pakistan, introduced Hotel one by PC to offer the lowest price accommodation for its customersl What brand development strategy is PC undertaking? Explain your answer. (b) One useful tool for identifying opportunities for brand development is the brand development strategies grid. Briefly discuss the choices avaiable for PC, with at least two relevant examples in every quadrant of the brand development strategies grid.
(a) Pearl Continental (PC) an upscale hotels chain operating in Pakistan, introduced Hotel one by PC to offer the lowest price accommodation for its customersl What brand development strategy is PC undertaking? Explain your answer. (b) One useful tool for identifying opportunities for brand development is the brand development strategies grid. Briefly discuss the choices avaiable for PC, with at least two relevant examples in every quadrant of the brand development strategies grid.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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(a) Pearl Continental (PC) an upscale hotels chain operating in Pakistan, introduced Hotel one by PC to offer the lowest price accommodation for its customersl What brand development strategy is PC undertaking? Explain your answer.
(b) One useful tool for identifying opportunities for brand development is the brand development strategies grid. Briefly discuss the choices avaiable for PC, with at least two relevant examples in every quadrant of the brand development strategies grid.
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