Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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Question
Give some example of fashion brands that use one branding strategy. Give details on how.
Expert Solution
Step 1
One brand strategy:
One branding strategy refers to the way by which an organisation targets a market segment to market its single brand. The organisation does not concentrate on more number of brands. Instead, they just deal with a single brand.
However, it must be taken care that the organization does not go in for overextending their brand and face unnecessary losses. The marketing manager must be good enough to identify what is actually required.
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