Are you loyal to any brands? If so, pick one and explain why youbelieve you are loyal, beyond that you simply like the brand. If not, picka brand that you like and explain how you would feel and act differentlytoward the brand if you were loyal to it.
Are you loyal to any brands? If so, pick one and explain why youbelieve you are loyal, beyond that you simply like the brand. If not, picka brand that you like and explain how you would feel and act differentlytoward the brand if you were loyal to it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Are you loyal to any brands? If so, pick one and explain why you believe you are loyal, beyond that you simply like the brand. If not, pick a brand that you like and explain how you would feel and act differently toward the brand if you were loyal to it. |
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