Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?

Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Can you think of some general guidelines to help marketers mix and match brand elements?

Can you ever have “too many” brand elements? Why?/Why not?

Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?

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