Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain why a retailer may wish to engage in a private label branding strategy.
Transcribed Image Text:Increasing use of Private Labels
• Set the retailer apart from the competition
• Private-label branding strategies
• Develop a partnership with:
• Well-known celebrities, noted experts, and institutional
authorities
• Traditionally higher-end suppliers
Reintroduce products that have strong name
recognition
Brand an entire department or business
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