ans need all QUESTION 36Ready meal delivery companies like UberEats and Doordash have introduced their loyalty programs that also include a subscription fee. The company loyalty programs have been an effort a.focus on advertising b.become monopolies c.build long term relationships with customers d.overcome legal constraintsQUESTION 37The U.S. market for ice cream has annual sales $5 billion and out of that Haagen Dazs sells $1 billion annually. Therefore Haagen Dazs’s market share is a.10% b.20% c.50% d.75% QUESTION 38The criterion a company utilizes for deciding about the elimination of a product from the marketplace is a.cost versus benefit analysis b.income taxes level c.speculation d.sales taxes level QUESTION 39An example of intangibles included in the Lifetime Value of a Customer for Armani company may include a.Money spent by that consumer on Armani products b.Time spent by that consumer in the store for Armani products c.Customer wearing an Armani inscribed T-shirt while meeting with friends d.All of the above0.5 points QUESTION 40The 80/20 principle in marketing postulates that a.roughly all company customers buy the product at the same rate/proportion b.20% of the market cannot be segmented c.some particular brand customers buy the product much more often than other customers d.20% of sales revenues are set aside for taxes

Companies like Uber eat use different strategies to increase the customers base. The details are…

Answered: Ready meal delivery companies like…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Ready meal delivery companies like UberEats and Doordash have introduced their loyalty programs that also include a subscription fee. The company loyalty programs have been an effort

	a.	focus on advertising
	b.	become monopolies
	c.	build long term relationships with customers
	d.	overcome legal constraints

The U.S. market for ice cream has annual sales $5 billion and out of that Haagen Dazs sells $1 billion annually. Therefore Haagen Dazs’s market share is

The criterion a company utilizes for deciding about the elimination of a product from the marketplace is

	a.	cost versus benefit analysis
	b.	income taxes level
	c.	speculation
	d.	sales taxes level

An example of intangibles included in the Lifetime Value of a Customer for Armani company may include

	a.	Money spent by that consumer on Armani products
	b.	Time spent by that consumer in the store for Armani products
	c.	Customer wearing an Armani inscribed T-shirt while meeting with friends
	d.	All of the above

0.5 points

	a.	roughly all company customers buy the product at the same rate/proportion
	b.	20% of the market cannot be segmented
	c.	some particular brand customers buy the product much more often than other customers
	d.	20% of sales revenues are set aside for taxes