3 Question 21As discussed at length in class, the value proposition is the full mix of benefits uponwhich a brand or product is positioned. Selecting an overall positioning strategy istremendously important. In a scenario where Walmart sells the standard 24-can caseof Diet-Pepsi at every day lower prices compared to competitors (e.g., Mariano's,Target, and Jewel in the Chicago area), it is representing what value proposition tothe market?O A) More for MoreOB) Less for Much LessO C) Same for MoreO D) More for SameE) Same for Less Question 19Psychological, personal, social, and cultural characteristics strongly influencepurchases by consumers. Fortunately, these characteristics can be controlled byeffective marketers. This explains why companies with dominant share, like P&G andWalmart in their respective markets, spend so much on advertising designed tochange culture, subculture, and social class.O A) TrueO B) FalseQuestion 20For marketing researchers, the best approach is to ask consumers only for theinformation they need, use it responsibly to provide customer value, and avoidsharing information without the customers permission.O A) TrueB) False

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Answered: As discussed at length in class, the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Question 21 As discussed at length in class, the value proposition is the full mix of benefits upon which a brand or product is positioned. Selecting an overall positioning strategy is tremendously important. In a scenario where Walmart sells the standard 24-can case of Diet-Pepsi at every day lower prices compared to competitors (e.g., Mariano's, Target, and Jewel in the Chicago area), it is representing what value proposition to the market? O A) More for More OB) Less for Much Less O C) Same for More O D) More for Same E) Same for Less