Most strategies in the Wheel of Loyalty require a(n) __ understanding of customers to actively improve loyalty and prevent customer switching * a. foundational b. customized c. in-depth
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- Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything!• Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style,goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.• Make a profile of at least 3 different users by combining the characteristics defined in the last step. (A user profile you can use as a model or make your own:https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)• Choose one user profile that you think is the most applicable to your product. Why is that user profile more applicable than the others?• Create a list or table of needs of the user you picked. Think carefully about what might be important to that user; not other users…1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer: 1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion: 1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:Sometimes a follower brand may mimic the appeal of the brand leader. This is done to attack the brand leader to reduce the potency of the competitor’s marketing communications. This known as copycat messaging2.1 Required:Select a follower brand that has adopted this type of strategy. Indicate whether, in your opinion they were successful in reducing the potency of the competitor (leading brand). Motivate your reasoning
- 1).Which of the following principles describes customer loyalty? A) customer value and satisfaction B) customer satisfaction and retention C) customer value and retention D) returning and satisfied customers NOTE: please give the answer within 2 hours thank you.Creative Homework/Short Project. Sometimes advertising or other marketingactivities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.a. Toothpasteb. A home security systemc. A new automobiled. An online dating servicee. A health club membershipAccording to The 1-Page Marketing Plan, when designing an irresistible sale offer you should 'target the pain' and be a problem solver for consumers. This is because: A) Consumers want pain relief, not benefits. B) Selling features and benefits is the best way to turn your prospects into price shoppers who view your product as a commodity bought solely on price. C) People are much more willing to pay for a cure than for prevention. D) All answers are correct E) Answers A and C only.
- Samsung’s water resistance claims came under heavy scrutiny as early as 2016 when influential U.S. magazine Consumer Reports said the Galaxy S7 phone - which appears dunked in a fish tank in commercials - had failed an immersion test. i)What is the key issue here and why is it important? ii) What environmental factors shape the problem?Create an E-commerce Business Plan / Proposal for your E-commerce Business. The proposal contents are as below:a) The business concept / Company Profile. b) What do you plan to sell physical products, digital products, or services? c) Targeted customers d) The Marketing Plan - How do you want sell your products / services? (Facebook? Instagram? Website?) e) Your competitors (2 Competitors) – explain about the competitor’s business. *You can include flow chart, graphs, images and other materials that can support your proposal.structured approach provides more focused and emphasized the brand's strength. I found that structured approach provides clarity to customer and will have broader customer reach than structured approach. There are numeroud success stories with structured approach. Do you think when a brand is trying to targhet niche market segment and has a strong heritage, an stroy telling would be an approach they should consider? Like the one that book examples uses for the whisky campaign. Please explain and give some specific samples.
- Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…Share a bad customer experience you have personally encontered. How should the organization have handled it better, and how could opertaions management have helped?Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product a. Level 1: Core Benefits (list the major benefits of your product) b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: wipped Oreem Orbed Grben leshe flea Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business) С. Price Choose your pricing strategy. b. Show the computation of your price. (If necessary) a. Promotion a. List all the possible promotions that you can do. b. State on how you will utilize those promotions. People a. Who are the people in charge to market your business? b. Format: Name Task Packaging Provide a sketch/outline of your packaging and label the materials of your packaging. Example: a.
