Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.
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- 9. Breadth of brand awareness is determined by the ease of brand recognition. Select one:TrueFalseIn which of the following situations a brand message needs top be accepted as true, according to the conceptof "curious disbelief" (Maloney, 1962)?Select one alternative:low-involvement situations and high risk in the purchaselow-involvement situations and low risk in the purchasehigh-involvement situations and high risk in the purchasehigh-involvement situations and low risk in the purchase..Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste
- 7. Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) Productprepare a busniess plan for online start up clothing brand Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.12. Elaborate on the criteria for choosing brand elements with examples.
- Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O FalseQ) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by; Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 4651a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in? Group of answer choices Need recognition Internal search External search Purchase decision 1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.
- Product: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.“It is generally accepted that there are three levels of brand acceptance linked toloyalty that a brand can instil in customers, namely brand recognition, brandpreference and brand insistence. These three levels go from weaker to stronger.”Makhitha et al (2016).In light of the above, write a paragraph in which you discuss the levels of brandacceptance.All of the following are examples of differentiated products EXCEPT Mont Blanc pens. Caterpillar's heavy-duty earth-moving equipment. Great Value brand at Walmart. Prada fashion.