Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide, Please use no more than 2 bullet points for your answer.
Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide, Please use no more than 2 bullet points for your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide, Please use no more than 2 bullet points for your answer.
2) Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? Please use no more than 2
bullet points for your answer.
3) Which of the following most accurately describes Coca Cola's distribution strategy: Intensive
Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your
answer, Please use no more than 2 bullet points for your answer.
4) ABC Electronics sells its computers through department stores and specialty stores, The specialty store owners are angry because the newest models of computers are always available for sale at the
department stores much earlier than at their specialty stores. Is this an example of Horizontal Conflict or Vertical Conflict? Please use no more than 2 bullet points for your answer.
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