You are a representative for a cell phone company and it is your job to promote different cell phone plans. o Plan A costs a basic fee of $29.95 per month and 10 cents per text message o Plan B costs a basic fee of $90.20 per month and has unlimited text messages o Plan C costs a basic fee of $49.95 per month and 5 cents per text message o All plans offer unlimited calling: o Calling on nights and weekends are free o Long distance calls are included Your boss asks you to visually display three plans and compare them so you can point out the advantages of each plan to your customers. A customer wants to know how to decide which plan will save her the most money. Determine which plan has the lowest cost given the number of text messages a customer is likely to send.
You are a representative for a cell phone company and it is your job to promote different cell phone plans. o Plan A costs a basic fee of $29.95 per month and 10 cents per text message o Plan B costs a basic fee of $90.20 per month and has unlimited text messages o Plan C costs a basic fee of $49.95 per month and 5 cents per text message o All plans offer unlimited calling: o Calling on nights and weekends are free o Long distance calls are included Your boss asks you to visually display three plans and compare them so you can point out the advantages of each plan to your customers. A customer wants to know how to decide which plan will save her the most money. Determine which plan has the lowest cost given the number of text messages a customer is likely to send.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:You are a representative for a cell phone company and it is your job to
promote different cell phone plans.
o Plan A costs a basic fee of $29.95 per month and 10 cents
per text message
o Plan B costs a basic fee of $90.20 per month and has
unlimited text messages
o Plan C costs a basic fee of $49.95 per month and 5 cents per
text message
o All plans offer unlimited calling:
o Calling on nights and weekends are free
o Long distance calls are included
Your boss asks you to visually display three plans and
compare them so you can point out the advantages of each
plan to your customers.
A customer wants to know how to decide which plan will
save her the most money. Determine which plan has the
lowest cost given the number of text messages a customer
is likely to send.
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