Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to position, price and promote their protein powder known as “Charged”. The 2 gentlemen were absolutely impressed with your SWOT analysis and perceptual mapping. The entrepreneurs want to engage you for a second consultation contract. This time, they want to have you develop a marketing communications strategy which will provide them the most visibility and highest form of peak
please explain these:
Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to position, price and promote their protein powder known as “Charged”. The 2 gentlemen were absolutely impressed with your SWOT analysis and perceptual mapping. The entrepreneurs want to engage you for a second consultation contract. This time, they want to have you develop a marketing communications strategy which will provide them the most visibility and highest form of peak interest. They want “Charged” be top of mind and have the kind of exposure that will drive revenue.
Describe the promotional mix options that you would incorporate to create the awareness for “Charged”. Use two (2) promotional options and discuss the Pros and Cons of each
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