You are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales. Your report needs to: Explain three or more company benefits of collecting customer data. Explain what type of customer data the 3-D printing company should collect and why. Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.
You are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales. Your report needs to: Explain three or more company benefits of collecting customer data. Explain what type of customer data the 3-D printing company should collect and why. Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales.
Your report needs to:
- Explain three or more company benefits of collecting customer data.
- Explain what type of customer data the 3-D printing company should collect and why.
- Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.
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