Zenith Inc. has designed its sales force using two principles. The first level is in organizing salespeople by each state those who will focus only on selling home repair products and those who will focus only on selling landscaping products. Which kind(s) of sales force structure are being used here?
Zenith Inc. has designed its sales force using two principles. The first level is in organizing salespeople by each state those who will focus only on selling home repair products and those who will focus only on selling landscaping products. Which kind(s) of sales force structure are being used here?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Zenith Inc. has designed its sales force using two principles. The first level is in organizing salespeople by each state (within the U.S). The second level lies is in dividing salespeople into
those who will focus only on selling home repair products and those who will focus only on selling landscaping products. Which kind(s) of sales force structure are being used here?
OA. Product line and type of customer
O B. Product line and geography
O C. Geography and type of customer
O D. Product line only
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