Suppose you are a marketer for a U.S. manufacturer of petsupplies. Two top executives have proposed expandingthe company by opening retail stores and marketing petson-site—puppies, kittens, rabbits, birds, fish, and the like. Whatare the potential benefits and drawbacks of making a movelike this? How would you advise your company to proceed?
Suppose you are a marketer for a U.S. manufacturer of petsupplies. Two top executives have proposed expandingthe company by opening retail stores and marketing petson-site—puppies, kittens, rabbits, birds, fish, and the like. Whatare the potential benefits and drawbacks of making a movelike this? How would you advise your company to proceed?
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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Suppose you are a marketer for a U.S. manufacturer of pet
supplies. Two top executives have proposed expanding
the company by opening retail stores and marketing pets
on-site—puppies, kittens, rabbits, birds, fish, and the like. What
are the potential benefits and drawbacks of making a move
like this? How would you advise your company to proceed?
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