Suppose you are a marketer for a U.S. manufacturer of petsupplies. Two top executives have proposed expandingthe company by opening retail stores and marketing petson-site—puppies, kittens, rabbits, birds, fish, and the like. Whatare the potential benefits and drawbacks of making a movelike this? How would you advise your company to proceed?

Q: Discuss the following areas focusing only on factors that will have significant impact on MERCURY…

A: Mercury Drug Corporation is known as a frontrunner in the competitive landscape of the…

Q: Interview a student from India. Report on theadvice that the student would give an Americanfirm…

A: Marketing is an activity which the firm takes up to make customers. For this, marketing strategies…

Q: How has Gaviña’s distribution strategy affected its product mix?

A: A distribution strategy is a procedure or an arrangement to make an item or help accessible to the…

Q: What is music sponsorship? Why did Converse leverage it? Was music sponsorship an appropriate…

A: All kinds of music, from classical to jazz to experimental, are sponsored.Musicians can benefit from…

Q: You work for a tour operator who is creating an integrated marketing campaign in order to promote…

A: Integrated Marketing Communication is a concept in which an organization carefully integrates and…

Q: What is the main message that the marketers who designed the Porsche promotion strategy wanted to…

A: Promotion relates to the marketing efforts done by the service provider to make the target customers…

Q: The weak relationships between R&D, patents, and market performance depends on all but which of the…

A: The relationship between research and development (R&D), patents, and market performance has…

Q: Which platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr.…

A: Social media is one of the most significant inventions of humanity. The reach of social media is the…

Q: What are Coca-Cola's publicity, and face-to-face techniques?

A: Coca-Cola is a soft drink company established in the year 1886. The company is based on the success…

Q: Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is…

A: IMC is the process of combining marketing communication components including such public relations,…

Q: Target owns several private-label brands in different categories,including Mossimo and Xhilaration…

A: To begin with, Target is a company with which most fellow Americans would connect instantly. The…

Q: Why does Pinterest see Google as its primary competitor? Why does Pinterest develop new mobile-only…

A: Pinterest is a type of visual search engine that is used by individuals to find various types of…

Q: Do you agree that the site reaches its intended audience? Why or why not? Are there additional…

A: Introduction Netflix began as an innovative concept: rather than going out to rent a DVD, get it…

Q: Suppose you work for a firm that is getting ready to introduceits brand of headphones to the Chinese…

A: A particular brand of product may introduce it's product in another country. Companies which expand…

Q: With a classmate, choose a U.S.-based company whose products you think will do well in certain…

A: Every capitalistic system is based on growth. Company will gain investments from shareholders if…

Q: Chapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type…

A: Opinion leaders are experts in a certain area who spread positive word of mouth regarding a product…

Q: You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by…

A: Marketing is the form of function that focus on both selling of goods and customers relationship.…

Q: The product I had chose was wireless headphones, I named the brand ProSound Wireless

A: Introduction to Distribution Models for ProSound WirelessProSound Wireless, a new emblem focusing on…

Q: how does coke use celebrity endorsements in their marketing strategy to draw customers?

A: Marketing Strategy is a detailed planning about who our prospective customers are and how to convert…

Q: Do you agree or disagree? “Firms using event sponsorships are more successful in marketing and/or…

A: Please find the answer below.     EVENT SPONSORSHIPS:-  Event sponsorships are a form of marketing…

Q: mpany, recommend the an

A: The IMC planning procedure is usually broken down into six stages. Each one is critical in its own…

Q: In Class, 10-25 Minutes for Teams As an entrepreneur, you know you want to open a new grocery store,…

A: Products and services are being offered by organizations globally. Businessmen are shifting from…

Q: How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to…

A: The measures a company takes to draw the audience towards its business is referred to as marketing.…

Q: I am gonna make a business proposal regarding a korean inspired food store. Can you please suggest…

A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…

Q: What other marketing strategies could Walmart use?

A: They can go one step beyond as it segments extremely small or niche segments of the market and…

Q: Evaluation of sales people across time, across territories, and against sales potential and sales…

A: Managers evaluate the performance of their sales personnel in order to pinpoint areas for…

Q: Should Playboy change their name and/or get into a new line of business? Why or why not?  I do not…

A: Playboy is a well-known magazine that has had a large impact on society since its inception in 1953.…

Q: What is Fake News? Where does it come from? Why is it so dangerous?

A: Fake news, in generally, is a fictitious story that's also published and marketed as though it were…

Q: Ani offers piano lessons in her home - students come to her home studio for their session. Sal also…

A: C) Direct Competitor

Q: At some point, will Red Bull have to branch out beyond itstarget market? Will it need to alter its…

A: Red Bull would have to expand beyond its targeted younger male audience at some stage. Earlier Red…

Q: Strongly Disagree Disagree Agree Strongly Agree Question         1. A marketer does not need to be…

A: Questionnaire is a marketing research instrument used to collect the views  and gather information…

Q: what are the advantages and disadvantages faced by Ojay Koolers Limited in Jamaica? how does…

A: Marketing helps a company in creating a brand and customers. It helps them to create exchanges with…

Q: What forms of direct marketing does L.L.Bean employ? Which additional forms of direct marketing…

A: L.L. Bean company was established in 1912. It is a private retail American company and it's founder…

Q: How do celebrity endorsements fulfill CocaCola's marketing objectives?

A: Celebrity endorsement - A form of communication in which a renowned personality endorses a product…

Q: You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by…

A: The marketing channel determines the flow of communication about the goods and services from…

Q: What are the 3 underlying problems with Playboy?  Please justify your assertion(s).?   Contrast this…

A: Playboy magazine is a men's lifestyle and entertainment publication that was founded in 1953 by Hugh…

Q: Advertising has not always enjoyed a positive perception during history. While advertising was…

A: During the depression era of the economy, the advertising industry faced several challenges and…

Q: The old logo was replaced with a new one; they changed the brand font and created a bespoke color!…

A: True. The adjustment in the organization sign shows that they are something beyond a rented place.…

Q: marketing strategies could the physicians use to secure a contact with the health plan

A: Marketing strategies refer to the specific plans and actions that an organization undertakes to…

Q: What were the market conditions prior to MercadoLibre.com's launch? Were there ideal conditions for…

A: Economic situations preceding the lunch of MecadoLibre.com:  • When MecadoLibre dispatched its site…

Q: By 2021, over half of B2B purchasers will be millennials, nearly doubling the number from 2012. B2B…

A: The technological advancement in the last 2 decades has changed business operations. Now, people…

Q: Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is…

A: Company to enter in new market required lot of work to do to make it successful. It is important to…

Q: Do you agree that advertisers can be rewardedby embracing these technologies and the cordcutters?

A: There are several ways the use which technology has not solely helped the people but numerous…

Q: If Red Ants Pants had investors looking for a quick return,how might that influence Calhoun’s…

A: Communication is an act of transferring information from one place, person, or group to another.…

Q: Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction?…

A: The mission statement of Coca-Cola tells about its long-term objective. The Mission statement of the…