Communicating your value proposition 4. a. Establish your communication objective. On which of the five levels of the Hierarchy of  Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing?  Explain why you believe this communication objective suits your product in this stage  best.  250 words max. b. Additionally, what kind of promotional efforts will you be deploying in order to meet your  communication objective? Explain your pick. 150 words max. c. Do these promotional efforts qualify as push marketing or pull marketing? Explain your  answer. 150 words max.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. 
‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually 
becoming more popular in other countries, far beyond Japan. A quick search on Google tells you 
that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is 
far from saturated. To substantiate this hunch, you are going to apply what we learned during our 
Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself 
would be a viable endeavour. Your first step will be to determine and develop your value 
proposition.

 

Communicating your value proposition
4.
a. Establish your communication objective. On which of the five levels of the Hierarchy of 
Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? 
Explain why you believe this communication objective suits your product in this stage 
best. 
250 words max.
b. Additionally, what kind of promotional efforts will you be deploying in order to meet your 
communication objective? Explain your pick.
150 words max.
c. Do these promotional efforts qualify as push marketing or pull marketing? Explain your 
answer.
150 words max.

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