What type of advertising do you propose your client use (e.g. Print, TV/Radio, Social Media, Giveaways) for a brand new coffee shop? Why should your client adopt this/these tactics (what is the expected business benefit)? When do you propose they launch the advertising for a brand new coffee shop? (Weekends, Major Holiday weekend, Major Holiday)   Document your client’s potential advertising budget. List the potential expenses. The expenses should be presented in a table format.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 What type of advertising do you propose your client use (e.g. Print, TV/Radio,
Social Media, Giveaways) for a brand new coffee shop?
Why should your client adopt this/these tactics (what is the expected business
benefit)?
When do you propose they launch the advertising for a brand new coffee shop? (Weekends, Major Holiday weekend, Major Holiday)
 
Document your client’s potential advertising budget. List
the potential expenses. The expenses should be presented in a table format.
Item
Website
Flyers
Total Expenses
Annual Cost
$10,000
$100
$10,100
Transcribed Image Text:Item Website Flyers Total Expenses Annual Cost $10,000 $100 $10,100
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