First, ask the following questions to determine the basic appeal of the product (ice cream). 1. Does it make sense? Is it reasonable? Is it something consumers will get excited about? 2. Does it take advantage of an environmental trend, solve a problem, or take advantage of a gap in the marketplace? 3.Is this a good time to introduce the product or service to the market? 4. Are there any fatal flaws in the product or service’s basic design or concept?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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First, ask the following questions to determine the basic appeal of the product (ice cream).

1. Does it make sense? Is it reasonable? Is it something consumers will get excited about?

2. Does it take advantage of an environmental trend, solve a problem, or take advantage of a gap in the marketplace?

3.Is this a good time to introduce the product or service to the market?

4. Are there any fatal flaws in the product or service’s basic design or concept?

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