10 EXERCISES: 1. Why should an idea fit into a business strategy? 2.What would happen if products ideas were not discussed with customer? 3.How can patents and trademarks prevent product development? Cn the company use these patents or trademark to make competitive products? 4.How does the Customer Requirement Document help in keeping the product development on course?
10 EXERCISES: 1. Why should an idea fit into a business strategy? 2.What would happen if products ideas were not discussed with customer? 3.How can patents and trademarks prevent product development? Cn the company use these patents or trademark to make competitive products? 4.How does the Customer Requirement Document help in keeping the product development on course?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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10 EXERCISES:
1. Why should an idea fit into a business strategy?
2.What would happen if products ideas were not discussed with customer?
3.How can patents and trademarks prevent product development? Cn the company use these patents or trademark to make competitive products?
4.How does the Customer Requirement Document help in keeping the product development on course?
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