1) what are some of the challenges the company faces when entering the u.s testing market and how can b2p overcome them ? 2 ) is the b2p product an industry game changer ? Is the product better than the other testing devices on the market? Why? Why not ? 3) what are some of the opportunities for b2p ?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
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1) what are some of the challenges the company faces when entering the u.s testing market and how can b2p overcome them ? 2 ) is the b2p product an industry game changer ? Is the product better than the other testing devices on the market? Why? Why not ? 3) what are some of the opportunities for b2p ?
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