Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Introduction Growth Maturity
Decline Abandonment
Sales
ONE
-Profit
TIME
Fig. 6.1. Stages in Product Life Cycle.
Use this figure as a guide in creating a detailed-action plan for your Product Life Cycle. Imagine
that Angel's Burger will release the new product called "King Size Angel's Burger" which is
good for 3 - 4 persons worth PHP. 150 with a tagline of "Sa Unang Kagat Patty lahat! with
Cheese". As the Product Manager of the company, what are the possible actions you can
implement for the company.
Product Life-Cycle Management (PLM) of Angel's Burger
Target Market: (10 points)
Introduction: (10 points)
Growth: (10 points)
Maturity: (10 points)
Decline: (10 points)
SALES AND PROFITS
(in Rs.)-](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1dba01da-899f-4287-885f-130c492e6799%2F5d30f8d1-1510-4dca-80e3-4b3fa006a61f%2Fplz17gb_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Introduction Growth Maturity
Decline Abandonment
Sales
ONE
-Profit
TIME
Fig. 6.1. Stages in Product Life Cycle.
Use this figure as a guide in creating a detailed-action plan for your Product Life Cycle. Imagine
that Angel's Burger will release the new product called "King Size Angel's Burger" which is
good for 3 - 4 persons worth PHP. 150 with a tagline of "Sa Unang Kagat Patty lahat! with
Cheese". As the Product Manager of the company, what are the possible actions you can
implement for the company.
Product Life-Cycle Management (PLM) of Angel's Burger
Target Market: (10 points)
Introduction: (10 points)
Growth: (10 points)
Maturity: (10 points)
Decline: (10 points)
SALES AND PROFITS
(in Rs.)-
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