You are planning to develop a functional food in heart health area. Base on the Product Development Framework,give a specific example with brief description of one key activity to happen in that stage that helps to move from product ideation to commercialisation. You need to describe one example activity that would carry in that stage of NPD.

The product development process consists of steps that are involved in bringing an idea into the…

Answered: You are planning to develop a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are planning to develop a functional food in heart health area.

Base on the Product Development Framework,
give a specific example with brief description of one key activity to happen in that stage that helps to move from product ideation to commercialisation. You need to describe one example activity that would carry in that stage of NPD.

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