Easy Play Audio/Video Corp. has been selling audio and video equipment to the international market for six years. Recently, the company decided to drop its line of televisions because the United States is importing televisions at a lower cost than the company can make their television. Which stage of the product life cycle theory is the company currently in? A. Stage 1 B. Stage 2 C. Stage 3 D. Stage 4

Easy Play Audio/Video Corp. has been selling audio and video equipment to the international market for six years. Recently, the company decided to drop its line of televisions because the United States is importing televisions at a lower cost than the company can make their television. Which stage of the product life cycle theory is the company currently in? A. Stage 1 B. Stage 2 C. Stage 3 D. Stage 4

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 4DYMP

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